# Separate PM function versus PM merged with product marketing.

**Practitioner:** Brian Chesky
**Source:** Lenny's Podcast — Brian Chesky episode
**Timestamp:** 27:11
**Move:** 3 of 8

## The tension

Separate PM function versus PM merged with product marketing.

## Where they landed

Extreme integration — no separate PM function.

## What they accepted to lose

PMs reassigned out of the PM career path; some left. Industry shock when misread as eliminating PM entirely.

## Verbatim

> I created this new function called product marketing... I took a lot of product managers, I reassigned them as program managers.

— Brian Chesky, Lenny's Podcast, 27:11

## Load-bearing phrase

*reassigned them as program managers*

## What it pushes back against

The industry standard of separating PM from PMM.

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**Source attribution:** This call is drawn from Lenny Rachitsky's public podcast archive at [LennysData.com](https://lennysdata.com), released April 2026 with an explicit invitation to builders.

**Verify on votu.app:** [https://votu.app/move/chesky-3](https://votu.app/move/chesky-3)

**License:** Verbatim quotes are © the original speaker; attribution and timestamp guaranteed accurate to the source transcript.